We just completed usability testing for our brand new Education website, NatGeoEd.org, this week. We invited students, parents, and educators to navigate our website in one-on-one sessions with an independent moderator. They told us what they thought about everything from the layout and design of the site to the technical functionality of the tools to the content of the educational material. It was extremely interesting to watch from behind a one-way mirror, and we were lucky to get very positive, constructive feedback.
But of course, we can’t bring every website user to Washington, D.C. for a one-on-one session. So, we’re inviting you all to take our online survey and tell us what you think about the new beta website. Here’s why you should take the survey today.
1) Be one of the first to explore our brand new, leading-edge education website.
After years of research and hard work, we’re finally ready to share this beta version with you. Come see all the activities, articles, mapping and multimedia tools we have developed for educators and learners like you.
2) Time is running out!
We’re tallying results of the survey at the end of this month (May 31). [Don't worry, you'll still be able to give us feedback via the "Tell Us What You Think" buttons on the website, but it won't be included in this initial survey data].
3) Get a discount at the National Geographic online store as a thank-you for your time and effort completing the survey. May is a great time to stock up on books and other summer learning materials for the family, and our store has plenty to offer!
4) Be a part of a real-time, ongoing scientific research project.
Calling all data geeks and science nerds: We want you. It was
fascinating to conduct the usability testing, and I could tell that it
was just as cool for our human guinea pigs to participate. Come join in
5) Your voice matters!
The future development of the website will be informed by user input.
Tell us what you like and don’t like, and we’ll do our best to tweak
our plans to meet your needs. Therefore, it’s in your interest as a
future user of the site to give us your feedback now.
Need any greater incentive to take our beta survey? How about our sincerest gratitude…THANK YOU!!
Sarah Jane for My Wonderful World